01. The Architecture of Light: Understanding Diamonds
A diamond is a miracle of time and pressure. Formed billions of years ago deep within the Earth's mantle, carbon atoms were crushed into a crystalline lattice structure, creating the hardest natural substance known to man. But raw hardness is not beauty. Beauty is released through the cut.
The Four Cs: Clarity
Clarity refers to the absence of inclusions and blemishes. Inclusions are internal characteristics—tiny crystals or fractures trapped inside the stone during its formation. Blemishes are external scratches or chips. At Jewlet, we deal exclusively in VS2 (Very Slightly Included) grades and above. This ensures that to the naked eye, your stone is flawless. A flawless diamond allows light to pass through unobstructed, creating that signature fire.
The Four Cs: Color
Ideally, a diamond is chemically pure and structurally perfect, with no hue, like a drop of pure water. The GIA color scale begins with D (colorless) and continues through Z (light yellow or brown). Jewlet curates stones in the "Colorless" (D-F) and "Near Colorless" (G-H) range. The absence of color allows the spectral colors of the rainbow to be reflected back to the eye, known as dispersion.
The Four Cs: Cut
Perhaps the most critical factor. The cut does not refer to the shape (oval, round, pear), but to the symmetry, proportion, and polish of the facets. A diamond cut too shallow will let light escape through the bottom; cut too deep, and light escapes through the side. An "Ideal" cut directs light through the top of the stone, maximizing brilliance. Our master cutters sacrifice carat weight for cut quality, knowing that a smaller, brilliant diamond is superior to a large, dull one.
02. Metallurgy & Alchemy: The Gold Standard
Gold is noble. It does not rust, tarnish, or corrode. It is the most malleable of all metals, capable of being beaten into sheets so thin that light passes through them. However, pure gold (24 karat) is too soft for daily wear. It must be alloyed with other metals to provide strength.
18k vs 14k
18 karat gold consists of 75% gold and 25% alloy metals. It offers a rich, deep yellow color and is hypoallergenic. It is the standard for high-end jewelry. 14 karat gold is 58.3% gold. While harder and more durable, it lacks the intense luster of 18k. At Jewlet, our signature collections are exclusively cast in 18k Gold or Platinum.
Rose & White Gold
White gold is created by alloying yellow gold with palladium or nickel and plating it with rhodium for a bright, chrome-like finish. Rose gold gets its romantic pink hue from the addition of copper. The higher the copper content, the deeper the red. Our proprietary "Sunset Rose" alloy uses a specific ratio of copper and silver to achieve a soft, champagne-pink tone unique to our house.
03. Gemstone Origins: The Geography of Color
While diamonds speak of light, colored gemstones speak of the earth. The mineral composition of soil differs by region, giving stones from specific locales unique fingerprints of color and inclusion patterns.
Columbian Emeralds
Our emeralds are sourced exclusively from the Muzo mines in Colombia. Unlike emeralds from other regions, Columbian stones have a warm, intense green hue often described as "oil green." We look for stones with "jardin" (natural inclusions) that prove their natural origin without compromising structural integrity.
Kashmir Sapphires
The legendary blue of a Kashmir sapphire is akin to cornflower blue velvet. While the original mines are largely depleted, we work with estate collectors to source vintage stones that carry this distinct, velvety luster that modern heat-treated stones simply cannot replicate.
04. Ethical Sourcing: The Promise
True luxury requires a clear conscience. The journey of a gemstone from the earth to your finger is long, and we ensure that every step of that journey is treated with dignity and respect for both the environment and the workers.
Beyond the Kimberley Process
While we adhere strictly to the Kimberley Process to prevent conflict diamonds, we recognize its limitations. We go further by employing blockchain technology to create a digital passport for every major stone. This allows you to trace your diamond back to the specific mine of origin, ensuring it was extracted with minimal environmental impact and fair labor practices.
Recycled Gold
Mining a single ounce of gold can generate 20 tons of mine waste. To combat this, Jewlet uses 100% certified recycled gold. This gold is refined from existing jewelry and industrial use, purified back to 24k, and then alloyed. It is chemically identical to newly mined gold but carries a fraction of the carbon footprint.
