The Full-Stack Growth Ecosystem

"I don't just build websites. I build revenue-generating assets. From the first line of code to the final conversion, every pixel is engineered for growth."

WORDPRESS • SHOPIFY • REACT.JS • TAILWIND CSS • GOOGLE ADS • GA4 • SEMRUSH • AHREFS • KLAVIYO • HUBSPOT • YOAST SEO • META ADS • WORDPRESS • SHOPIFY • REACT.JS • TAILWIND CSS • GOOGLE ADS • GA4 • SEMRUSH • AHREFS • KLAVIYO • HUBSPOT • YOAST SEO • META ADS

The Integration Philosophy

Most agencies operate in silos. The web designer doesn't talk to the SEO expert. The SEO expert doesn't talk to the Ads manager. The result? A disjointed, leaky bucket where you spend money on traffic that lands on a website not built to convert it.

I do things differently.

I approach digital marketing as a unified engineering problem. A website is not just a digital brochure; it is the engine. SEO is the fuel. Content is the lubricant. When I build a website, the H1 tags are already optimized for the keywords we plan to bid on in Google Ads three months later.

  • Speed First: Code bloat kills conversions. I write clean, semantic HTML/CSS.
  • Mobile First: 70% of your traffic is on phones. I design for the thumb, not the mouse.
  • Data First: Every decision is backed by analytics, not "gut feeling."

Web Design & Development

Your website is your 24/7 salesperson. It needs to be fast, secure, and persuasive. I specialize in two primary ecosystems: WordPress for service businesses and content sites, and Shopify for e-commerce brands.

Custom WordPress Solutions

I don't use bloated pre-made themes that slow down your site. I build custom, lightweight themes using the latest PHP standards and React-based blocks (Gutenberg).

Performance Optimization

Caching configuration (Redis/Varnish), image compression (WebP), and database cleanup to ensure sub-1s load times.

Security Hardening

Implementation of firewalls, malware scanning, limitation of login attempts, and SSL configuration.

Shopify Storefronts

E-commerce requires a different mindset. It's about Average Order Value (AOV) and Conversion Rate (CR). I code in Liquid to create custom functionalities.

Conversion Rate Optimization

Custom checkout flows, sticky add-to-cart buttons, and trust badge integration to reduce cart abandonment.

App Integration

Seamless integration of reviews (Yotpo/Judge.me), email (Klaviyo), and upsell apps without slowing down the site.

The Development Process

01

Wireframing & UX Design

We start with low-fidelity wireframes to establish the user journey (UX) before moving to high-fidelity UI design in Figma.

02

The Build (Coding)

I code the site using semantic HTML5, CSS3 (Tailwind/SASS), and Vanilla JS. No heavy jQuery libraries unless absolutely necessary.

03

QA & Launch

Rigorous testing across devices (iOS, Android, Windows) and browsers. We check forms, links, and speed scores before going live.

Advanced SEO Strategy

Search Engine Optimization is the highest ROI marketing channel in existence. However, the days of "keyword stuffing" are over. Google's algorithms (BERT, MUM) are smarter. They reward authority, relevance, and user experience.

Technical SEO

This is the foundation. I ensure your site is crawlable and indexable.

  • XML Sitemap optimization
  • Robots.txt configuration
  • Canonical tag implementation
  • Schema Markup (JSON-LD)
  • Core Web Vitals improvement

On-Page & Content

Matching content to search intent (Informational, Commercial, Transactional).

  • Keyword Clustering
  • Meta Title/Desc Optimization
  • Header Tag Hierarchy (H1-H6)
  • Internal Linking Silos
  • Image Alt Text Optimization

Off-Page Authority

Building trust through high-quality backlinks.

  • Digital PR & Outreach
  • Guest Posting on relevant sites
  • Local Citations (NAP consistency)
  • Google Business Profile Management
  • Toxic Link Disavowal

Case Study: The E-Commerce Turnaround

A fashion retailer came to me with zero organic traffic. We identified that their product pages had thin content and duplicate tags. By implementing programmatic SEO for their collections and adding Schema Product markup, we increased organic impressions by 400% and revenue by 120% in 6 months.

PPC & Paid Media

Organic traffic takes time. Paid ads are immediate. But they are also dangerous if managed poorly. I don't focus on "Clicks" or "Impressions." I focus on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

Google Ads (The Intent Engine)

When someone types "emergency plumber near me" or "best crm software," they have high intent. I capture this intent with precision.

  • SKAGs / STAGs Structure: Single Keyword or Single Theme Ad Groups for maximum relevance score.
  • Negative Keyword Lists: I ruthlessly exclude keywords that waste money (e.g., "free," "jobs," "cheap").
  • Shopping Feed Optimization: For e-commerce, I optimize product titles and images in the Merchant Center.
Typical Result
4.5x
Average ROAS for Shopping Campaigns

Meta Ads (The Discovery Engine)

Facebook and Instagram are for generating demand. We interrupt the scroll with thumb-stopping creative.

  • Creative Testing: I test hooks, angles, and formats (User Generated Content vs. Studio). Creative is the new targeting.
  • Full-Funnel Strategy: TOF (Top of Funnel) for awareness, MOF for engagement, and BOF (Retargeting) for conversion.

Content Marketing & SMM

Content is the bridge between your brand and your customer's trust. But more content isn't the answer; better content is.

The Content Flywheel

I believe in the "Repurpose and Distribute" model. A single high-value piece of content (like a whitepaper or long-form video) becomes:

  • 4 SEO-optimized blog posts
  • 1 Newsletter deep-dive
  • 5 LinkedIn text posts
  • 3 Instagram Carousels
  • 2 Short-form videos (Reels/Shorts)

This ensures maximum reach with efficient production effort.

Social Media Management (SMM)

Social media is for being social, not just broadcasting.

LinkedIn (B2B) Focus on thought leadership, founder stories, and industry insights to generate high-ticket leads.
Instagram/TikTok (B2C) Focus on visual aesthetic, lifestyle association, and rapid trends to build brand affinity.

Analytics & The "Source of Truth"

Marketing without accurate tracking is gambling. I don't guess. Before we launch a single ad or write a single line of code, I set up the infrastructure.

Google Tag Manager

Event tracking for clicks, scrolls, and form fills.

GA4 Configuration

Custom dimensions and audience building.

Looker Studio

Live, 24/7 dashboards for transparency.

Heatmaps

Microsoft Clarity/Hotjar to see user behavior.

Frequently Asked Questions

Do you build websites from scratch or use templates?

I primarily build custom solutions. While I can use a "starter theme" like Hello Elementor or Dawn (Shopify) to save time, the design and functionality are coded specifically for your brand. This ensures you don't look like thousands of other businesses and that the code remains clean and fast.

What is included in your SEO Monthly Retainer?

My monthly retainers are holistic. They include 4 key pillars:
1. Content Creation: New blog posts or landing pages.
2. Technical Maintenance: Fixing crawl errors, speed optimization, and plugin updates.
3. Link Building: Outreach to acquire relevant backlinks.
4. Reporting: A detailed breakdown of keyword movements and traffic value.

Can you handle both design and marketing?

Yes, and that is my superpower. Because I design the website, I know exactly where to place tracking pixels. Because I run the ads, I know exactly what the landing page needs to say to convert. Hiring me eliminates the friction between "the dev guy" and "the marketing guy."

Ready to dominate your niche?

You don't need another freelancer. You need a strategic partner. Let's audit your current digital presence and build a roadmap to 10x your growth.

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