Digital Portfolio 2024-2025

Crafting Digital
Masterpieces.

I am Kishan Yadav, a Digital Marketer and SEO(Search Engine Optimization) Specialist based in India. I specialize in building immersive, performance-driven web experiences that bridge the gap between aesthetic beauty and technical robustness.

Location Delhi, India
Specialty E-commerce & SEO Strategy Expert
Status ● Available for Hire
01

LIFSTYL .

Lead Developer & Designer

A high-performance editorial platform designed for the modern lifestyle enthusiast. Focusing on minimalism and content discoverability.

View Live Project
LIFSTYL Project Preview

The Challenge

In the saturated market of lifestyle blogging, content is abundant, but user retention is scarce. The challenge with LIFSTYL was to create a platform that felt like a digital sanctuary rather than a cluttered news feed. The client required a system that could handle high-resolution imagery without compromising load speeds, a critical factor for Core Web Vitals and SEO ranking. Additionally, the architecture needed to support diverse categories—Fashion, Travel, Wellness, and Food—without creating a disjointed navigation experience.

The Strategic Solution

We adopted a "Content-First" design philosophy. By utilizing a split-screen layout for featured articles and a masonry grid for exploration, we maximized user engagement. The typography pairs Playfair Display for editorial elegance with Poppins for modern readability. Technically, we implemented lazy loading for all media assets and used a proprietary caching strategy to ensure sub-second page loads globally. The color palette—soft peach and sage green—was chosen based on color psychology to induce a state of calm and openness in the reader.

Technical Execution

The backend is powered by a headless CMS architecture, allowing for decoupled content management. This ensures that the frontend, built with semantic HTML5 and optimized CSS3, remains lightweight. We integrated Schema.org microdata for `Article` and `BlogPosting` types, ensuring that LIFSTYL content appears in Google Discover and Rich Snippets. Accessibility was a priority; the site is fully navigable via keyboard and maintains a high contrast ratio for visually impaired users.

02

JEWLET .

E-commerce Architect

Redefining digital luxury. An opulent e-commerce experience for high-end ethical jewelry, focusing on trust and visual fidelity.

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JEWLET Project Preview

The Challenge

Selling high-ticket items like diamonds and gold online presents a unique barrier: trust. Users cannot touch or try on the product. The challenge for JEWLET was to replicate the tactile feeling of a luxury showroom in a digital environment. We needed to convey weight, shine, and intricate detail through a 2D screen, all while ensuring the checkout process felt secure and seamless.

The Visual Strategy

We utilized a "Dark Mode Luxury" aesthetic. The deep black background serves to make the gold and diamond assets pop, mimicking the lighting of a physical jewelry display case. We implemented a custom cursor and micro-interactions (like the subtle 3D tilt on product cards) to give the user a sense of agency and responsiveness. The typography—Cinzel and Montserrat—evokes heritage and timelessness.

Commerce & Security

Under the hood, JEWLET is built for conversion. We streamlined the user journey from "Discovery" to "Checkout" to minimize friction. High-resolution image zoom capabilities allow users to inspect gemstone clarity. We integrated rigorous SSL encryption and trust badges throughout the buying process to alleviate consumer anxiety. The site structure uses siloed architecture for categories (Rings, Necklaces, Bracelets) to maximize internal link equity and rank for competitive keywords like "Ethical Diamond Rings".

03

FLOWTI .

Creative Director & Dev

Bringing nature's poetry to the digital age. A subscription-based floral delivery service focusing on sustainability and logistics.

View Live Project
FLOWTI Project Preview

The Challenge

Flowers are perishable, emotive, and seasonal. A standard static website could not capture the dynamic nature of the floral industry. FLOWTI needed a system that could easily update based on daily stock availability and seasonal shifts. Furthermore, the brand needed to communicate its strong stance on sustainability—zero plastic packaging and locally sourced blooms—without sounding preachy.

Organic Design Language

We moved away from the grid. FLOWTI's design uses organic shapes, soft blurs, and a warm, earthy color palette to evoke the feeling of a garden. We implemented a "Floriography" section—a dictionary of flower meanings—to add narrative depth to the purchasing experience. This content marketing strategy not only educated users but significantly boosted long-tail keyword rankings for search terms like "Meaning of Ranunculus".

Logistics & Performance

The site features a complex subscription logic engine. Users can customize delivery frequency and flower preferences. We built a custom dashboard for the client to manage inventory in real-time. On the frontend, we used CSS glassmorphism to create a modern, fresh feel. Technical SEO efforts focused on Local SEO optimization, ensuring FLOWTI appeared in "Flower delivery near me" searches within the service areas.

The Manifesto

Design is Intelligence
Made Visible.

"I believe that a website is not just a collection of code; it is a digital environment that should evoke emotion, build trust, and drive action."

My approach to web development is rooted in the principle of Essentialism. I strip away the non-essential to focus on what truly matters: the user's experience and the brand's story. In a world of digital noise, clarity is power.

Every line of code I write is optimized for performance. I understand that a millisecond of latency can cost a customer. Every pixel I place is calculated for conversion. I understand that design is not just how it looks, but how it works. Whether I am building a complex e-commerce engine for JEWLET or a narrative blog for LIFSTYL, my goal remains the same: to create digital assets that appreciate in value over time.

I advocate for the Open Web, semantic standards, and accessibility. I build products that are inclusive, ensuring that the digital world is open to everyone, regardless of their device or ability.

99%

Performance Score on Google Lighthouse. Speed is a feature.

100%

SEO Optimization. Ranking on Page 1 is the standard.

3+

Years of Specialized Experience in E-commerce & Branding.

Frequently Asked Questions

Do you work with startups or established brands?

I work with both. I love the energy of startups like FLOWTI where we build from zero to one, establishing the brand DNA. However, I also possess the technical discipline required for established brands like JEWLET that need robust, scalable architecture to handle high traffic volume.

What is your tech stack?

I am tech-agnostic but strategy-specific. For static sites and blogs (LIFSTYL), I prefer lightweight HTML5/CSS3 or SSG solutions. For complex applications, I leverage the React ecosystem. For styling, I am proficient in Tailwind, SASS, and vanilla CSS for maximum control. My backend knowledge includes Node.js and Firebase.

How do you handle SEO?

SEO is not an afterthought; it is baked into the development process. I use semantic HTML tags, optimize meta data dynamically, ensure mobile-responsiveness, and implement Schema.org structured data (JSON-LD) for every project. This ensures search engines understand the context of your content immediately.

What is your design process?

It starts with Discovery—understanding your business goals. Then Strategy—mapping out the user journey. Next is Design—creating high-fidelity wireframes. Followed by Development—writing clean, maintainable code. Finally, Launch & Iterate—deploying the site and monitoring analytics for improvements.